Review · MAUI
Surf with a Service Animal
Church is the star of this unusual Maui surf lesson. At Ukumehame Beach Park, instructor James first introduces you to Church, a Staffordshire terrier who surfs beside his human partner. Then you head into the water for a private lesson built around your ability and goals. Church’s enthusiasm is not a side note here. It is the heart of the experience.
I like two things right away: you get real one-on-one attention instead of joining a large class, and the tour includes a board, water shoes, and rash guard. I also like that Church is part of the actual surfing, not just a photo opportunity on the beach. Beginners can receive steady encouragement, while experienced surfers can enjoy a new twist on a familiar sport.
The main caution is reliability. One very poor experience involved an instructor no-show and a failed rescheduling attempt, even though the overall score is 4.8 out of 5 from 16 ratings, with 94 percent recommending the activity. I would confirm the meeting details shortly before your lesson and avoid booking it so tightly that a delay ruins your day.
Key points to know before you book

- Church surfs with you: The service dog joins the water session and can help make balance practice more engaging.
- James provides the instruction: You begin with a discussion of your goals, then receive a lesson suited to your ability.
- The group is private: Only your party participates, so the lesson can be shaped around your pace.
- The full session lasts about 1 hour 45 minutes: The time includes introductions, time with Church, instruction, and surfing.
- Basic gear is included: You receive a surfboard, water shoes, and rash guard, but you need to bring a bathing suit and towel.
- Weather can change the plan: Poor conditions may lead to a different date or a full refund.
Why surfing with Church changes the lesson

A standard surf lesson gives you a board, an instructor, and a set amount of water time. This one adds Church, a trained service animal with his own place in the surf routine. That changes the mood before you even reach the waves.
The morning starts with a friendly introduction. James talks with you about your experience and goals, while you spend time with Church on land. That opening matters. If you are new to surfing, you can ask questions before trying to balance on a moving board. If you already surf, you can settle into the setting and meet the dog who will be part of your session.
Church is known online as @ChurchSurfs, so you can look at his Instagram before booking. That is a useful way to see the kind of activity involved and decide if surfing beside a dog appeals to you. The experience is not a regular lesson with a dog waiting on shore. Church takes part in the water work.
The emotional lift is clear from the design of the activity. Surfing can feel awkward during the first attempts, especially when you are learning to get your feet under you. Church brings an element of fun and encouragement that can make repeated attempts feel less serious. That is particularly useful for families, couples, or anyone who wants a memorable story rather than a routine lesson.
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Meeting James and Church at Ukumehame Beach Park

You meet at Ukumehame Beach Park, at 615 HI-30 in Lahaina. The activity ends at the same place, so you do not need to arrange a separate pickup point at the end.
The meeting area is near public transportation, though no transportation service is included. I would treat this as a meet-at-the-beach activity and plan your route carefully. The published start point is specific, which helps, but it is still wise to allow time to arrive, park, and get ready before the lesson begins.
The introduction gives James a chance to learn what you want from the session. Tell him if this is your first surf lesson, if you have surfed before, or if you have a particular goal. The activity is designed to accommodate both complete beginners and more experienced surfers, so your starting point matters.
You also get quality time with Church before the surfing begins. That is one of the strongest parts of the experience. You are not being rushed straight from the meeting point onto a board. The dog interaction gives the session a personal beginning and helps explain why this is different from a standard Maui surf class.
What happens once you reach the water
After the introduction, James takes you into the water. The description says that many participants are standing on the board after only a few minutes in the water, though your own result will depend on your balance, comfort, and surfing background. It is best to see that as an encouraging aim, not a promise.
James handles the surf instruction, while Church adds motivation and companionship. The unusual part is the effect Church can have on balance. When you surf together, you are not only thinking about your feet and the board. You are also responding to the dog’s movement, which can make you pay closer attention to your position.
That does not mean Church replaces instruction. James is the person who teaches you how to approach the waves and supports your progress. Church adds a playful challenge and a reason to keep trying after a wobbly attempt.
The water session can work for different ability levels. First-timers can focus on basic balance and getting upright. A more experienced surfer may find the dog partnership more interesting than repeating a standard lesson. The private format helps here because James can adjust the focus rather than teaching one fixed routine to a mixed group.
The available time is about 1 hour 45 minutes for the full activity. That is long enough for an introduction and a meaningful water session, but it is not an all-day surf camp. If you want hours of independent surfing, this is not that kind of booking. If you want a guided lesson with a distinctive partner in the water, the length is more suitable.
The private format and who benefits most

Only your group participates. That is a major advantage for a first lesson because you can ask questions without feeling that you are holding up strangers. James can also spend time on your specific needs, and couples or families can share the experience without being mixed into a larger class.
The private setup also makes the activity a good fit for different skill levels within one booking. One person may be surfing for the first time, while another has already caught waves. The lesson can account for that difference more easily than a large group session.
I would especially consider this activity if you:
- Want a first surf lesson with a memorable personal touch
- Are visiting Maui as a couple and want to try something unusual together
- Are planning a family activity that includes time with a friendly service dog
- Already surf and want to add a new challenge to the sport
- Prefer private instruction over a larger beach class
- Enjoy animal-centered experiences that involve real participation
The activity is also described as suitable for most people. Service animals are allowed, and the private format may be useful if you need the setting to feel more personal. Still, you should raise any specific needs with the provider before booking, since the information supplied does not detail accommodations for every condition.
Same break, a different way into the water:
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What is included, and what you need to bring

The price is $200 per person. That covers the private surf experience and the listed equipment: surfboard, water shoes, and rash guard. You need to provide your own bathing suit and towel.
At first glance, $200 is a serious price for less than two hours. The value depends on what you want. You are not paying only for time on a board. You are paying for a private lesson, personalized instruction from James, the equipment, and the chance to surf with Church. A normal group lesson may cost less, but it will not offer the same private format or dog partnership.
For a couple, the price buys a shared activity with a strong story attached to it. For a beginner who has always wanted to surf, the personal instruction may justify the cost. For an experienced surfer who simply wants more time in the water, the price may feel high unless Church is a major part of the appeal.
Bring a bathing suit and towel. Those are not supplied. Since the exact changing arrangements are not stated, I would arrive ready to get into the water rather than count on a full changing facility at the beach.
How to prepare for a smoother morning

This is a morning activity, so do not book it immediately before a flight, long drive, or another fixed appointment. The session itself lasts about 1 hour 45 minutes, but you should also allow time for arrival and any post-lesson cleanup.
Check the forecast before you go, but remember that the final call belongs to the operator. The activity requires good weather. If poor weather forces a cancellation, you can choose another date or receive a full refund.
I would also confirm the appointment if you have a tight vacation schedule. The overall feedback is very strong, but one documented no-show caused a major problem and left the customer to make calls during a vacation morning. That does not appear to be the normal experience, but it is a fair reason to confirm the time and meeting point in advance.
You can check Church’s Instagram, @ChurchSurfs, before booking. This is more than a fun extra. It lets you see how Church behaves around surfing and helps you decide if the activity matches what you have in mind.
The strongest reasons to choose this Maui experience

The most praised part of this outing is the combination of James’s instruction and Church’s presence. Couples have been able to stand on the board, and first-timers have received enough help to enjoy the lesson without feeling defeated. One participant did not progress beyond a crouch, but still found the session worthwhile. That is a useful reminder that success here should not be measured only by standing fully upright.
Another strong point is the sense of safety and patience. The experience is private, and James can work at your pace. That matters in surfing, where repeated falls and imperfect attempts are part of the process.
The activity also creates a better chance for a shared memory. A daughter repeatedly rode waves with Church and on her own, turning a single lesson into the kind of family story that lasts beyond the beach. A honeymoon couple used it as an opening activity and found it a lively way to begin their Maui visit.
Church himself is the draw. You can tell from the activity’s design that he enjoys surfing and swimming. If your ideal lesson includes a friendly dog who is fully involved, this is a rare opportunity. If you prefer a quiet, technical lesson with no animal interaction, the same feature may distract from what you want.
Cancellation, weather, and practical booking advice

You can cancel for a full refund if you do so at least 24 hours before the local start time. Cancellations made within 24 hours are not refundable, and changes within that period are not accepted.
Weather is treated differently. If poor conditions cause the operator to cancel, you will be offered another date or a full refund. That policy makes sense for a water activity, but it is another reason not to leave the booking until the last open morning of your trip.
Confirmation arrives when you book. The ticket is mobile, so you can keep the booking on your phone rather than print it. I would still save the meeting address and provider details somewhere easy to reach in case beach reception is weak.
Should you book Surf with a Service Animal?
I would book this if you want a private Maui surf lesson and Church is a genuine part of the appeal. The strongest value comes from the combination of James’s personal coaching, included equipment, and the chance to share waves with a dog who clearly enjoys the sport.
I would think twice if your only goal is the lowest-cost introduction to surfing. At $200 per person, this is a specialized experience, not a budget lesson. I would also avoid it if your schedule cannot handle a possible weather change or if you need a guaranteed, tightly timed appointment.
For first-timers, couples, families, and animal lovers, this is a memorable choice. You may stand on your first attempts, or you may finish still working on your crouch. Either way, you get a private water session, time with Church, and a surf lesson unlike the usual beach class.
FAQ
Where does the surf experience begin?
It begins at Ukumehame Beach Park, 615 HI-30, Lahaina, HI 96793, USA.
Where does the activity end?
The activity ends back at the meeting point at Ukumehame Beach Park.
How long does the experience last?
The experience lasts approximately 1 hour and 45 minutes.
How much does the activity cost?
The listed price is $200 per person.
Is the activity private?
Yes. Only your group participates in the activity.
Is surfing equipment provided?
Yes. A surfboard, water shoes, and rash guard are included.
What should I bring?
You need to bring a bathing suit and towel because those items are not included.
Can beginners take part?
Yes. The activity can accommodate first-time surfers as well as more experienced surfers.
What happens if the weather is poor?
If poor weather causes the activity to be canceled, you will be offered a different date or a full refund.
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