Review · MAUI
Semi Private Surf Lessons with Experienced Coaches
Ukumehame Beach is a fine place to try surfing without committing to a full-day adventure. You get a 30-minute beach lesson first, then about 90 minutes in the water with a coach who can help you read waves, paddle out, and get your feet under you. The setting is scenic, with Maui’s mountains behind you and Lanai and Kahoʻolawe visible offshore on clear days.
I like the small student-to-instructor ratio, capped at three to one, and I like that boards, booties, rash guards, and an English-speaking licensed coach are included. The main catch is physical effort: paddling works your shoulders and neck, and the coral-bottom beach can rub your legs, so long leggings or board shorts are smart.
Key points to know before you book

- Two hours with 90 minutes in the water: The lesson spends less time talking and more time practicing.
- Small groups of 2 to 6 people: No more than three students are assigned to one instructor.
- Beginner-friendly beach instruction: You practice the pop-up, ocean awareness, and surf etiquette before entering the water.
- Named coaches with different teaching styles: Andrew, Maggie, Jedi, Sloane, Natalie, and Kelly are among the instructors associated with the lessons.
- Useful gear included: Longboards, soft tops, hard tops, booties, and rash guard shirts are provided.
- Plan for sun and board rub: Cover the backs of your legs with reef-safe sunscreen, and consider leggings or long shorts.
Starting at Ukumehame Beach Park
The lesson meets at Ukumehame Beach Park, at 615 HI-30 in Lahaina. You return to the same meeting point after the session, so you do not need to arrange a separate pickup at the end.
The beach location gives the class a pleasant sense of place. You have Maui’s mountain slopes on one side and open ocean on the other. On a clear day, Lanai and Kahoʻolawe appear on the horizon, adding a memorable backdrop while you work out how to keep your knees bent on a moving board.
Parking is described as free and easy right off the highway. That matters because surf lessons can become stressful when you are hunting for a spot or trying to find an instructor at a crowded beach. Ukumehame is also useful for family members who are not taking the lesson. They can stay on the beach and watch, although there is not much shade.
The meeting area is not a resort pool or a polished activity center. It is a real beach setting, with sun, wind, coral, and changing ocean conditions. Bring a water bottle, reef-safe sunscreen, and a hat for anyone waiting on shore. The official lesson provides rash guards, but it does not replace basic sun protection.
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The first 30 minutes: learning on land

The class begins on the sand. This is more useful than it may sound. Before you worry about catching a wave, you need to understand how to lie on the board, where to place your hands, and how to move your feet quickly into a stable stance.
Your coach also covers ocean awareness and surf etiquette. That means learning how to pay attention to other surfers, understand where you should be, and avoid creating a problem in the water. For a first lesson, these points are not filler. They help you feel less confused once several boards and waves are moving around you.
The pop-up is practiced on land before you try it in the ocean. Several people have found that the instructors use a clear, easy-on-the-body method. That can make a real difference if you are nervous about your strength, balance, or flexibility.
This is also the point when you can ask questions. If you are uneasy, say so early. Coaches such as Andrew Goldberg, Maggie, Jedi, and Sloane have been praised for patient explanations and encouragement, but your progress still depends on telling the instructor what feels difficult. A hesitant beginner may need a simpler explanation or a little more help choosing a wave.
The next 90 minutes: making the lesson practical

After the land portion, you spend the rest of the session in the water. The exact number of successful rides will depend on the surf, your fitness, and how quickly your body learns the pop-up. Still, 90 minutes is a useful amount of practice for a first attempt. You have time to try, adjust, rest briefly, and try again.
The instructor helps position you for suitable waves and can give you a push when the timing is right. One account describes the coach helping with the tiring paddle back out and offering a push into waves. That kind of support is especially valuable for beginners, since paddling can consume your energy before you have had many chances to stand.
You should not expect a private instructor for every person in the group. The maximum ratio is three students to one coach. That is a strong setup for a shared lesson, but the coach’s attention will move between participants. A group of two or three is likely to feel more personal than a group of six split among two instructors.
The boards also matter. Longboards and soft tops are commonly used for beginner stability, while hard tops are available as part of the equipment range. Your instructor chooses what makes sense for the session. You do not need to transport a board through Maui or rent one separately.
Why the instructors matter
The strongest part of this experience is the teaching. Andrew Goldberg has been singled out for patient coaching, safety, and the ability to help a nervous 11-year-old join in. Maggie is described as enthusiastic and clear, with a knack for making safety instructions easy to understand. Jedi is known for an upbeat approach and for adjusting explanations to different ages and ability levels.
Sloane’s coaching style includes finding manageable waves, helping with the paddle out, and giving a well-timed push. That is useful for someone who understands the basic movement but is not yet strong enough to reach every wave alone.
The school also has experienced instructors such as Natalie and Kelly. Kelly taught one returning participant years earlier, while Jedi handled a lesson for two adults over 65 and their adult son. The point is not that every person will progress at the same speed. It is that the instruction can be adjusted for age, confidence, and physical ability within the limits of a surf lesson.
The stated age minimum is 11, and everyone must know how to swim. You also need a strong physical fitness level. Those rules should guide your decision more than the appealing scenery. Surfing asks you to paddle, push up, balance, and repeatedly get back on the board.
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The beach bottom and what to wear

Booties are included, and that is useful because the beach has a coral bottom. They protect your feet while you move through the shallow water and help make the entry less awkward.
The board can also rub against your inner thighs and the backs of your legs. Wear leggings or long board shorts if you have them. Rash guard shirts are included, and the school has reportedly kept some leggings available for people who forget. You should not count on that as a guarantee, so bring suitable clothing when possible.
Put sunscreen on the backs of your legs before the lesson. You will spend time lying on the board with your legs pointed toward the sun, an easy spot to miss during a hurried application. Reef-safe sunscreen is the sensible choice for an ocean activity.
A little body glide can help prevent board rash. Ask the school about it if you need it. These are small preparations, but they can determine whether you remember the session as an exciting workout or an uncomfortable one.
How much value you get for $165

At $165 per person, this is not the cheapest way to spend two hours in Maui. The price makes more sense when you consider what is bundled into it: an experienced licensed coach, board use, booties, rash guard, a land lesson, and roughly 90 minutes of ocean practice.
The group size is the real value question. For two people, or for a small family group with one coach for every three students, you receive more direct help than you would in a large surf-school class. If six people book together, the experience can still work well, but you should expect the instructor’s attention to be shared.
I would compare this price with the cost of renting a board and trying to teach yourself. That cheaper route would not include safety guidance, etiquette, wave selection, or someone to help you when your paddle strength runs out. For a first surf attempt, those pieces have practical value.
The experience is also more worthwhile if your goal is to learn rather than simply pose on a board. Some beginners manage to stand several times during the session, while others mainly learn how to paddle, balance, and recover. Either outcome can be a good use of money if you arrive with realistic expectations.
What the lesson feels like for families
This works best for a group that wants to share an activity but may have different levels of confidence. One family lesson included a parent and an 11-year-old who both received patient instruction, while a younger child took a separate private lesson. The younger child progressed quickly with one-on-one attention.
The official age requirement for this semi-private experience is 11 and up. Do not book it for younger children unless the company offers you a different arrangement. Everyone taking part must know how to swim.
A family member who is not surfing can watch from the beach. Keep in mind that shade is limited, so this is not an ideal spectator setup for someone who cannot tolerate strong sun. Bring your own shade solution if needed, but do not assume the beach provides a covered viewing area.
The lesson can also suit older adults with good fitness and swimming ability. Instruction is adjusted for the person, but surfing remains a physical activity. A positive attitude helps, yet it does not remove the need to paddle and repeatedly climb onto the board.
What can make the lesson difficult

The main drawback is exertion. Your shoulders, arms, and neck may feel the work, especially while paddling back toward the break. If you are not used to upper-body exercise, conserve energy and listen when your instructor suggests a rest.
Weather affects the lesson. If conditions are poor, the class can be canceled, with the choice of another date or a full refund. That is sensible for an ocean activity, but it means you should avoid placing the lesson at the very end of a tightly packed Maui schedule.
You also need to accept that surfing is not guaranteed to feel easy. Even with a good coach and suitable beginner waves, you may fall repeatedly before standing. The lesson is designed to give you a real chance, not promise a perfect ride.
Finally, the beach has limited shade and a coral bottom. Those are not serious problems when you prepare, but they are worth knowing before you arrive. Long clothing, booties, sunscreen, and water make the session more comfortable.
Booking, timing, and cancellation details
The activity lasts about two hours and is offered in English. It is a private activity for your own group, even though the semi-private lesson can include up to six people. Confirmation is provided when you book, and a mobile ticket is accepted.
Free cancellation is available until 24 hours before the local start time. Cancellations or changes made inside that window are not refunded. Since weather can affect the lesson, keep some flexibility in your Maui plans if possible.
Gratuity is not included. If your instructor gives you careful coaching, helps you manage your nerves, and keeps the group safe, plan to tip separately.
Who should book this surf lesson?
Book it if you are 11 or older, can swim confidently, and want a properly taught first try at surfing. It is particularly well suited to couples, small families, and friends who value a small group and want more water time than a quick introductory session.
I would also choose it for a nervous beginner. The land practice, safety briefing, and patient coaching give you a clear path into the water. Andrew, Maggie, Jedi, and Sloane are names worth requesting if the company can accommodate a preference, though instructor availability is not guaranteed.
I would skip it if you dislike strenuous activity, cannot swim, or want a relaxed beach outing with little physical effort. I would also think twice if your schedule cannot absorb a weather-related change.
FAQ
Where does the surf lesson meet?
The lesson meets at Ukumehame Beach Park, 615 HI-30, Lahaina, Hawaii 96793.
Where does the activity end?
The lesson ends back at the same meeting point.
How long does the surf lesson last?
The experience lasts approximately two hours, including 30 minutes of instruction on land and about 90 minutes in the water.
How many people can join?
Semi-private lessons are for groups of 2 to 6 people. The maximum ratio is three students per instructor.
What is the minimum age?
The stated minimum age is 11.
Do I need to know how to swim?
Yes. Everyone taking part must know how to swim.
What equipment is provided?
Longboards, soft tops, hard tops, booties, and rash guard shirts are included.
Is the lesson offered in English?
Yes. The experienced, licensed guide teaches in English.
Can I cancel for a refund?
You can cancel at least 24 hours before the local start time for a full refund. Cancellations or changes made less than 24 hours before the start are not refunded. If poor weather cancels the experience, you are offered another date or a full refund.
Should you book it?
I would book Maui Surfer Girls if you want a real beginner lesson rather than a quick photo opportunity. The combination of a small group, a practical beach briefing, 90 minutes in the water, and included equipment gives the $165 price solid value for a first surfing experience.
Prepare for sun, paddling, coral, and board rub. Wear long leggings or board shorts, protect the backs of your legs, and leave room in your itinerary in case weather changes the schedule. If you can swim, meet the fitness requirement, and are willing to fall a few times before you rise, this is a strong choice for an active Maui morning or afternoon.
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